Logos

The Athlos Academy logo is the key building block of the school’s identity, and the primary visual element that identifies the school.

Primary

This logo is the combination of the ‘A’ symbol and the school name. They have a fixed relationship.

'A' Symbol

As a standalone element, the ‘A’ symbol quickly identifies Athlos in a simplified way.

cropped-athlos_a-symbol_rgb.png
cropped-athlos_a-symbol_rgb.png
cropped-athlos_a-symbol_rgb.png
cropped-athlos_a-symbol_rgb.png

'A' Symbol with border

This version of the ‘A’ symbol is to be used when additional contrast is needed between the symbol and the background.

athlos-a-symbol-border_rgb_cmyk
athlos-a-symbol-border_rgb_cmyk
athlos-a-symbol-border_rgb_cmyk

Logo Clear Space

It is important to keep the Athlos logo clear of any other graphic elements. To regulate this, an exclusion zone has been established. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the logo. Because no graphic elements invade this zone, the result is maximum visibility and impact.

Primary Logo

Clear space = height of logo divided by 2

'A' Symbol Logo

Clear space = height of logo divided by 2

Colors

Consistent use of color contributes to the successful impression of the Athlos brand. A bright, vibrant palette was chosen to reinforce emotions of health and well-being. Use the primary colors as the dominant color palette and accent as needed with the secondary colors in the palette.

Primary

Secondary

ATHLOS
RED

#ee3224
C0 M95 Y100 K0
R238 G50 B36

ATHLOS
ORANGE

#f89728
C0 M48 Y95 K0
R248 G152 B40

ATHLOS
BROWN/GRAY

#948671
C0 M10 Y27 K50
R148 G134 B113

ATHLOS
BLUE/GRAY

#455560
C23 M2 Y0 K77
R69 G85 B96

ATHLOS
AQUA

#74cbc8
C52 M0 Y25 K0
R116 G203 B200

ATHLOS
GREEN

#baba51
C34 M17 Y79 K0
R186 G186 B81

Fonts

Athlos uses two typefaces – Rockwell and Futura. Using these fonts consistently and appropriately is an effective way to keep Athlos branding cohesive across various communications.

Primary

Rockwell

Rockwell Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Rockwell Normal
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Rockwell Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Rockwell Numbers & Symbols
0123456789
!”$%&/()=?’:; {} [] | <>*@#^

Secondary

Futura

Futura Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Futura Normal
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Futura Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Futura Numbers & Symbols
0123456789
!”$%&/()=?’:; {} [] | <>*@#^

Mascot Logos

The Athlos Tritons mascot was chosen by the founding board of Athlos Academy of Jefferson Parish. The Triton name seemed fitting due its association with Greek Mythology (just like the name ‘Athlos’) and because the school’s proximitiy to the ocean.

Triton was the son of Poseidon and Amphitrite; Poseidon was the ruler of the oceans. Like his father, Triton was a mighty and fierce sea warrior that posessed a powerful control of the ocean. Messenger of the sea. Triton can be seen with a 3-prong spear called a trident. Triton is known for having superior athletic ability. He has an ability to rally his friends and being the messenger of the sea.

The logo incoporates the Athlos Red and Athlos orange, but also includes a few shades of blue, linking it to the origins of the sea.

Primary Mascot Logo

Secondary Mascot Logos

Logotype Mascot Logos