Athlos Brand Resources
Logos
The Athlos Academy logo is the key building block of the school’s identity, and the primary visual element that identifies the school.
Primary
This logo is the combination of the ‘A’ symbol and the school name. They have a fixed relationship.
'A' Symbol
As a standalone element, the ‘A’ symbol quickly identifies Athlos in a simplified way.
'A' Symbol with border
This version of the ‘A’ symbol is to be used when additional contrast is needed between the symbol and the background.
Logo Clear Space
It is important to keep the Athlos logo clear of any other graphic elements. To regulate this, an exclusion zone has been established. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the logo. Because no graphic elements invade this zone, the result is maximum visibility and impact.
Primary Logo
Clear space = height of logo divided by 2

'A' Symbol Logo
Clear space = height of logo divided by 2

Colors
Consistent use of color contributes to the successful impression of the Athlos brand. A bright, vibrant palette was chosen to reinforce emotions of health and well-being. Use the primary colors as the dominant color palette and accent as needed with the secondary colors in the palette.
Primary
Secondary
ATHLOS
RED
#ee3224
C0 M95 Y100 K0
R238 G50 B36
ATHLOS
ORANGE
#f89728
C0 M48 Y95 K0
R248 G152 B40
ATHLOS
BROWN/GRAY
#948671
C0 M10 Y27 K50
R148 G134 B113
ATHLOS
BLUE/GRAY
#455560
C23 M2 Y0 K77
R69 G85 B96
ATHLOS
AQUA
#74cbc8
C52 M0 Y25 K0
R116 G203 B200
ATHLOS
GREEN
#baba51
C34 M17 Y79 K0
R186 G186 B81
Fonts
Athlos uses two typefaces – Rockwell and Futura. Using these fonts consistently and appropriately is an effective way to keep Athlos branding cohesive across various communications.
Primary
Rockwell
Rockwell Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Rockwell Normal
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Rockwell Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Rockwell Numbers & Symbols
0123456789
!”$%&/()=?’:; {} [] | <>*@#^
Secondary
Futura
Futura Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Futura Normal
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Futura Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Futura Numbers & Symbols
0123456789
!”$%&/()=?’:; {} [] | <>*@#^
Letterhead & Newsletter
After downloading either file, you may find that the fonts look unusual or you get a notification that you are missing font files. If this happens, all font files can be downloaded from the Staff Brand Resources page in the Font Section.
Mascot Logos
The Athlos Tritons mascot was chosen by the founding board of Athlos Academy of Jefferson Parish. The Triton name seemed fitting due its association with Greek Mythology (just like the name ‘Athlos’) and because the school’s proximitiy to the ocean.
Triton was the son of Poseidon and Amphitrite; Poseidon was the ruler of the oceans. Like his father, Triton was a mighty and fierce sea warrior that posessed a powerful control of the ocean. Messenger of the sea. Triton can be seen with a 3-prong spear called a trident. Triton is known for having superior athletic ability. He has an ability to rally his friends and being the messenger of the sea.
The logo incoporates the Athlos Red and Athlos orange, but also includes a few shades of blue, linking it to the origins of the sea.
Primary Mascot Logo
Secondary Mascot Logos
Logotype Mascot Logos
Brand Assets
Presentations
After downloading either file, you may find that the fonts look unusual or you get a notification that you are missing font files. If this happens, all font files can be downloaded from the Staff Brand Resources page in the Font Section.