Athlos Brand Resources

The Athlos Academy logo is the key building block of the school’s identity, and the primary visual element that identifies the school.

This logo is the combination of the ‘A’ symbol and the school name. They have a fixed relationship.

Download Primary Logo Files

As a standalone element, the ‘A’ symbol quickly identifies Athlos in a simplified way.

Download ‘A’ Symbol Logo Files

This version of the ‘A’ symbol is to be used when additional contrast is needed between the symbol and the background.

Download ‘A’ Symbol with Border Logo Files

It is important to keep the Athlos logo clear of any other graphic elements. To regulate this, an exclusion zone has been established. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the logo. Because no graphic elements invade this zone, the result is maximum visibility and impact.

Consistent use of color contributes to the successful impression of the Athlos brand. A bright, vibrant palette was chosen to reinforce emotions of health and well-being. Use the primary colors as the dominant color palette and accent as needed with the secondary colors in the palette.

Athlos uses two typefaces – Rockwell and Futura. Using these fonts consistently and appropriately is an effective way to keep Athlos branding cohesive across various communications.

Download Letterhead Template

The Athlos Tritons mascot was chosen by the founding board of Athlos Academy of Jefferson Parish. The Triton name seemed fitting due its association with Greek Mythology (just like the name ‘Athlos’) and because the school’s proximitiy to the ocean.

Triton was the son of Poseidon and Amphitrite; Poseidon was the ruler of the oceans. Like his father, Triton was a mighty and fierce sea warrior that posessed a powerful control of the ocean. Messenger of the sea. Triton can be seen with a 3-prong spear called a trident. Triton is known for having superior athletic ability. He has an ability to rally his friends and being the messenger of the sea.

The logo incoporates the Athlos Red and Athlos orange, but also includes a few shades of blue, linking it to the origins of the sea.